Boris the brand...

Since Boris Johnson has recently become the Prime Minister of the UK. Huge London had an amazing creative response to this. As a a bit of a joke at the situation, Huge created brand guidelines to go along with Boris' unique persona. After all, maybe this the reason he had the majority.

“Boris is keen on aggressively promoting himself as a living brand to the country,” “He’s spent his entire career creating this brand for himself, with the ultimate end goal of reaching number 10. So we thought we’d mock the moment by creating a set of tongue-in-cheek Human Brand Guidelines for him. No political stance, just complete truth based on his own words and actions.” - Huge London's creative director Hari Bajwa.

The site is making fun of Boris is a sense of, how has this happened? What is happening to the world? How is this person in charge of our country? The tone of voice includes: the Conservative blue, prioritising feelings over facts, lack of detail, marginalising people, and going off script.

One of my personal favourites is 'Harness the hair. To appear relatable to the general public, Boris should ruffle up his locks prior to any engagements.' 

With thanks to Huge London for bringing people together and having a sense of humour on current politics when we can often feel helpless. For more information take a look at Boris The Brand below and It's Nice That's article, as well as Huge London's website.

https://boristhebrand.com/#firstPage/9
https://www.itsnicethat.com/news/huge-london-boris-johnson-brand-guidelines-graphic-design-260719
​https://www.hugeinc.com/contact/london